Pizza to the Polls
For the 2020 Presidential Election, Tinsel partnered with Pizza to the Polls to encourage voter turnout by delivering free pizza and snacks to those waiting in long lines, all while ensuring COVID-19 safety measures. Tinsel orchestrated food truck activations across 29 cities.
1 million
voters served, with a 250% increase in social impressions
“I’ve been doing this 30 years. It was one of the most unique and most joyful experiences of my entire career.”
Cosmo Baker - Quoted in Time Magazine
Program Strategy & Logistics
Tinsel orchestrated a nationwide food truck program in partnership with Uber Eats and a range of popular food vendors, including Milk Bar and Shake Shack.
The activation spanned 29 cities, reaching 275 polling locations, with 289 trucks deployed to ensure no voter went hungry. Over a period of 9 days, Tinsel managed the logistics of delivering snacks and beverages to long lines, ensuring that every voter had access to a refreshing snack while waiting to cast their vote. The team worked efficiently to provide a timely and seamless experience for voters across the country.
Creative Execution & Safety Protocols
To ensure voter safety, the program adhered to strict COVID-19 protocols. Food trucks were staffed with trained professionals who wore masks and gloves, and the trucks were equipped with hand sanitizers and cleaning supplies.
The initiative also featured branded trucks, which added a visual and experiential element to the activation. Alongside the food delivery, Tinsel helped amplify the campaign with social media support, leveraging celebrities like Lady Gaga, Mindy Kaling, and Oprah to spread the word and encourage people to vote. The creative campaign was designed not only to nourish voters but also to create a positive and memorable experience during a critical moment in U.S. history.
Impact & Engagement
The campaign had a significant impact, serving over 1 million snacks across the United States.
The program not only helped alleviate the discomfort of long voting lines but also attracted widespread attention across social platforms, resulting in a 250% increase in social impressions. By bringing joy, food, and celebrity backing to the voting experience, Tinsel’s efforts enhanced the overall engagement and visibility of the election, contributing to a more vibrant and energized democratic process.
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